Entertainment Today

I Have No Degree, Yet Pay Over 100 People Salaries — Asika Asika, Davido’s manager Reveals

Published

3 months ago

June 26, 2023

Asoanya Ezikiel

I Have no Degree, Yet Pay Over 100 People Salaries — Asika Asika, Davido’s manager Reveals Davido’s manager Asa Asika recently revealed that despite not having a degree, he pays monthly salaries of over a hundred staff. The 32-year-old artist manager disclosed this in a recent interview with social media influencer Smartmoneyarese. Asika dropped out of university. “Everyone’s story is different, everyone’s path is different, people always feel as if you have to go a certain way to get a certain goal” he said. “One of my companies pays 45 people’s salaries a month and that’s only one of the companies I run. If I do the maths, I probably pay about 100 people salaries a month and I have no degree” he added. Asika said he has no regret as most of his close friends earn “peanuts” despite being Ph.D holders. “Without being condescending or trying to sound cocky, I have friends who have gone to school and have PhDs now and they are working a 9 to 5 and making peanuts,” he said. Asika has been managing Davido since 2012, although the duo fell out in 2013 and reconciled in 2017. Today, the ‘Dami Duro’ crooner is approximately worth 27 million dollars and has been managed by Asika from 2017 till date. Asa Asika Biography Asa Asika is a Nigerian talent manager, best known as Davido's manager, also the co-founder of The Plug (subsidiaries; The Plug Entertainment, The Plug Music, and Plug Sports) and Mainland Block Party. Early life Asa Asika was born on August 14 1990 and is the oldest out of three siblings. His mother died when he was seven years old. Asa Asika Career Asika began his career at Storm 360, working at shows for Obi Asika, when he was sixteen, until 2012, when his uncle and Olisa Adibua ended their partnership. At Storm 360, he worked with Ikechukwu, ELDee, Sasha P, Naeto C, and became talent manager to YQ, and other clients including R2Bees and Davido. In 2013, he founded his entertainment management company, StarGaze Management Company, after he split with Davido. In 2014, he signed Naeto C, Boj, a member of the musical group DRB LasGidi, and Ayo Jay, to StarGaze Management Company. In 2016, he founded The Plug Entertainment (aka The Plug), a management firm. In 2017, he became Davido’s manager again, under The Plug Entertainment. He won Artiste Manager of the Year at The Beatz Awards 2019, and the 2018 City People Music Awards. On 22 March 2021, he received multiple plaques from RIAA for Davido and Ayo Jay. Personal life He is the nephew of Obi Asika, and cousin to Naeto C. In January 2018, his relationship with DJ Cuppy, became public and ended in 2020.

Davido’s manager Asa Asika recently revealed that despite not having a degree, he pays monthly salaries of over a hundred staff.

The 32-year-old artist manager disclosed this in a recent interview with social media influencer Smartmoneyarese.

Asika dropped out of university.

“Everyone’s story is different, everyone’s path is different, people always feel as if you have to go a certain way to get a certain goal” he said.

“One of my companies pays 45 people’s salaries a month and that’s only one of the companies I run. If I do the maths, I probably pay about 100 people salaries a month and I have no degree” he added.

Asika said he has no regret as most of his close friends earn “peanuts” despite being Ph.D holders.

“Without being condescending or trying to sound cocky, I have friends who have gone to school and have PhDs now and they are working a 9 to 5 and making peanuts,” he said.

Asika has been managing Davido since 2012, although the duo fell out in 2013 and reconciled in 2017. Today, the ‘Dami Duro’ crooner is approximately worth 27 million dollars and has been managed by Asika from 2017 till date.

I Have no Degree, Yet Pay Over 100 People Salaries — Asika
Asika, Davido’s manager Reveals
Davido’s manager Asa Asika recently revealed that despite not having a degree, he pays monthly salaries of over a hundred staff.

The 32-year-old artist manager disclosed this in a recent interview with social media influencer Smartmoneyarese.

Asika dropped out of university.

“Everyone’s story is different, everyone’s path is different, people always feel as if you have to go a certain way to get a certain goal” he said.

Asika said he has no regret as most of his close friends earn “peanuts” despite being Ph.D holders.

“Without being condescending or trying to sound cocky, I have friends who have gone to school and have PhDs now and they are working a 9 to 5 and making peanuts,” he said.

Asa Asika Biography

Asa Asika is a Nigerian talent manager, best known as Davido’s manager, also the co-founder of The Plug (subsidiaries; The Plug Entertainment, The Plug Music, and Plug Sports) and Mainland Block Party.

Early life

Asa Asika was born on August 14 1990 and is the oldest out of three siblings. His mother died when he was seven years old.
Asa Asika Career

Asika began his career at Storm 360, working at shows for Obi Asika, when he was sixteen, until 2012, when his uncle and Olisa Adibua ended their partnership. At Storm 360, he worked with Ikechukwu, ELDee, Sasha P, Naeto C, and became talent manager to YQ, and other clients including R2Bees and Davido.

In 2013, he founded his entertainment management company, StarGaze Management Company, after he split with Davido. In 2014, he signed Naeto C, Boj, a member of the musical group DRB LasGidi, and Ayo Jay, to StarGaze Management Company.
In 2016, he founded The Plug Entertainment (aka The Plug), a management firm. In 2017, he became Davido’s manager again, under The Plug Entertainment. He won Artiste Manager of the Year at The Beatz Awards 2019, and the 2018 City People Music Awards. On 22 March 2021, he received multiple plaques from RIAA for Davido and Ayo Jay.