First Bank through FirstGem continues to position its gender initiative to meet the required needs on a wide range of issues affecting women from lifestyle, skills acquisition, finances, wealth acquisition and management, business support, etc the bank says in a statement obtained e-nigeria!
According to the leading financial inclusion services provider, the portal, FirstGem is created to mentor, support and to make available opportunities for a new generation of financially literate women.
The Bank aims, “to increase its engagement and reach a wider audience, an online repository for its FirstGem product was created and designed to provide a virtual online community where like-minded women irrespective of where they are in Nigeria and abroad, gather to connect, grow and share knowledge on everything about lifestyle, parenting, career development, entrepreneurship, health, work and family.
“Financial empowerment and wealth creation ideas are shared to encourage women to play their part in providing financial support for their families.”
The portal, FirstGem online community, which presently has over 61,634 members drawn from all walks of life, provides varied contents ranging from Blog stories to Vlogs, Newsletters, Chat rooms which are built on 6 pillars – Health, Wealth and Finance, Food and Recipes, Events, Entrepreneurship, Lifestyle and Beauty.
Commenting on the initiative, Chuma Ezirim, Group Executive, e-Business & Retail Products, First Bank of Nigeria Limited said, “FirstGem is suited for the Nigerian woman, and we are using this online community as the ideal opportunity to position the Bank’s gender initiatives to meet the required needs on a wide range of issues affecting women from lifestyle, skills acquisition, finances, wealth acquisition and management, business support, etc.
“We encourage all women to join the community by signing up via this link https://firstgem.com.ng/community to enjoy this experience.”
FirstGem is targeted at women, aged 18 years and above and also represents a broad spectrum of women, working professionals, entrepreneurs and MSMEs with a view to promoting growth via an array of benefits, from free business advisory services, regular information or insights on business opportunities in various sectors and industries, as well as mouth-watering discounts at partnered stores and outlets.